How we created a music-driven brand campaign for MiniBakeries that generated 16.6M+ impressions across all platforms.
MiniBakeries, the company behind the Supaloaf bread brand, needed a memorable marketing campaign that would cut through the competitive bread market and resonate with Kenyan consumers. They required content that was shareable, culturally relevant, and could work across multiple platforms.
Create brand content that stands out in a saturated market, connects emotionally with consumers, and drives brand awareness across multiple touch points while maintaining authenticity and cultural relevance.
A fully integrated music-driven campaign featuring an original song, full music video, and optimised social media ad, delivered through our comprehensive production process from initial pitch to final delivery.
Note on Timeline: This project was completed over 6 months using traditional production methods. With our current AI-enhanced workflows, similar projects can now be delivered 60% faster without compromising quality, allowing for rapid iteration and deployment.
Our team worked with artists Rajville and Kristoff to produce an original song that naturally integrated the Supaloaf brand. The recording sessions focused on creating an authentic, catchy track that would resonate with our target audience while maintaining commercial appeal.
After multiple recording sessions and post-production mixing, we delivered a polished, radio-ready track that became the foundation for the entire campaign. The song was designed to be memorable, shareable, and perfectly aligned with the Supaloaf brand identity.
With the song completed, we developed a comprehensive production brief outlining the video creative vision, shot requirements, location planning, and production logistics. This document served as our roadmap for the entire video shoot.
With the song finalised, we developed a detailed video script that brought the narrative to life. This phase included shot planning, location scouting, talent coordination, and establishing the visual storytelling framework that would maximise brand impact.
We executed a multi-location shoot across three distinct sets, capturing diverse scenes that showcased the product in authentic, relatable contexts. Our production team managed lighting, camera work, talent direction, and on-set logistics to ensure every frame supported the campaign's goals.
Our post-production team edited the footage using professional tools, colour grading each shot for visual consistency in DaVinci Resolve, adding effects, and fine-tuning the edit to match the rhythm and energy of the music. The result was a polished, broadcast-quality music video.
The complete music video was published and distributed across multiple platforms, serving as the flagship content piece for the campaign. It combined entertainment value with strategic brand placement, creating content that audiences wanted to watch and share.
From the full music video, we created a highly optimised 24-second ad version specifically designed for paid social media campaigns. This cut maintained the energy and message of the full video while conforming to platform requirements and audience attention spans.
The paid advertising campaign generated exceptional reach and engagement, with content distributed across Facebook, Instagram, TikTok, and YouTube.
Confidentiality Notice: Due to Non-Disclosure Agreements with our client, we cannot publicly share detailed performance metrics, full contracts, invoices, or proprietary campaign data. However, we can confirm that the client expressed complete satisfaction with the campaign outcomes and all deliverables exceeded expectations.
Radio-ready track with natural brand integration
Cinematic production across multiple locations
Optimised cut for paid social campaigns
Behind-the-scenes assets for organic reach
Let us discuss how we can bring your brand to life through compelling content that drives real results.
